THREE SUCCESSFUL MAGAZINE PUBLISHERS
IPC- taken over by TIME INC (t.i) in 2014. T.I was part of the warner group, one of the biggest media conglomerate in the world. IPC decided this would be save their magazine. Now T.I is part of meredith group, huge cross-media.
Barner Media- German company, women's weekly, take a break, modern garden, TV choice (most sold uk magazine) Radio ,Tv, Digital ( kiss 4 music) {conglomerate and global}
Dennis- Felix Dennis 1974 who started it { independent } niche products kung fu, minecraft
without advertising, no magazine could survive! this mean the cover price will the be three or four time greater.
incomes for magazines comes from sales and advertising. on average advertising accounts for 70% of magazine income
A magazine with a a small circulation is more dependent on advertising than one with a large circulation
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