Media AS / A2

Textual Analysis Table- Moving Image

Graphic anti-smoking advert released in UK.

	Denotation / what can be seen	Connotation / what is the meaning? Representation
Camera- angle, size and movement	-long shots introducing the character and the atmosphere -mid shot -close shot to show what the advert is about	The close shot is to show the expression of the charters and the prop in this case it was the cigarets Their was a lot of mid and long shot to show the surrounding  and the atmosphere makes the audience feel. In this case I feel disgust because of the dull air thats polluting the sky.
Editing including any SFX	There was L cuts	This technique will keep the advert a natural flow also giving your audience much needed spacial information.
Sound- diegetic, non-diegetic, narration etc.	sound of the atmosphere someone smoking and theirs a voice over, telling smoking is bad for you.	I feel this is a emotional appeal. In your family or the person who smokes should stop and think of all the dangers behind cigarets because it can kill you
Mise-en-scene: location, costume, props, lighting	-cigarets -casual clothes -the setting was in the house (garden) -it was in the light but had a gloomy pollution effect when the advert was shot with	cigarets is the most important prop because thats what the advert is about that every one who smokes should know the dangers of it and it could kill you.