Media AS / A2

Textual Analysis Table- Moving Image

	Denotation / what can be seen	Connotation / what is the meaning? Representation
Camera- angle, size and movement	-close up: of a women at the end still enjoying sports also lip stick scene  -
Editing including any SFX	-match cut: women giving birth/holding baby which shows women are strong. -L cut: fast cutting rate to build tension also it connotes sports -montage at the start (quick shots) -jumps cut -slow motion: woman's bum, she a regular women this shows anyone could do sports
Sound- diegetic, non-diegetic, narration etc.	non- diegetic voiceover older african america (maya angelou music)
Mise-en-scene: location, costume, props, lighting	- costumes: sports kit -props: gym, PE equipment including "male" sports -location: dance class, field, hospital

Analyse Harribo's :

 Summary: HARIBO's latest advert opens with a family playing together, acting out a mock interrogation scene as the little girl tries to get her Dad to admit to having eaten the last fried egg from the family bag of HARIBO Starmix!

Shots: In this advert their was close up for the expression, over the shoulder shots, and shot reverse shots.

Connotation : Harribo's main focus is selling their products by advertising a family orienteered  scenario.

Advert

In this advert we advertised a broom, the broom was long and colourful. We used the concept of Cinderella at the beginning. It was black and white at the start when Fraya was upset, then shawan came and and introduced the broom. As well as that the colour of the background changed to modern again. After that, we added more humour to the advert by acting like it was a rush and then Fraya had a flu and the mess went on the floor. This part was black and white. At this point everything freezes  then I throw a broom to  Fraya and then the colour changes to modern again. at that time Fraya compliments the broom and tells the audience how great it is. Soon after, Eddi acted like he was one of the costumer and also praised the broom. 


Shots:
We used mostly long shots to show whats happening overall, also we used closed shots to show Fraya's expression.

Sound:
Me and Eddi, chose the sound, the black and white scenes we used a dramatic violin song and for the modern colourful scenes we used its a hard not life from Anni.